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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following tools is used to test the validity and accuracy of the installed code?

A) SiteScan tool
B) Google AdWords Editor
C) Keyword tool
D) Google Earth

2. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) Unlimited
B) 2
C) 25
D) 30

3. You are a Google AdWords consultant to a company that sells sun glasses online. You're helping them develop their keyword list and the client is confused as you've crossed off some of their keywords. Which of the following keywords is not the same as 'sun glasses' and should be included in the keyword list?

A) Sun glasses
B) Sun Glasses
C) Sunglasses
D) Sun-glasses

4. Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?

A) The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.
B) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
C) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
D) The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.

5. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
B) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
C) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
D) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.

Solutions: