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Google Display Exam Practice Test Sample Questions:

1. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A) It's the conversion rate for ads in the Google Content Network.
B) It's the cost of conversions that have happened after a user saw Bob's ad online.
C) It's the number of conversions that have happened from a video ad.
D) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.

2. Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?

A) YouTube Homepage
B) YouTube Run-of-Site
C) AdWords Auction
D) Partner Watch Pages

3. Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

A) No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
B) Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
C) Yes, Google AdWords does allow customers to choose language and locations for a premium price.
D) No, Google AdWords doesn't target language or locations.

4. Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

A) Conversion optimizer
B) Display ad builder
C) Keyword tools
D) My Change History tool

5. You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?

A) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.
B) The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
C) The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.
D) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.

Solutions: