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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following is a tool for targeting ads to specific groups of customers visiting certain sites in the Google Display Network?

A) Ad scheduling
B) Google trends
C) Demographic bidding
D) Position preference

2. You have created a report for you and your client, regarding several performance factors. You receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?

A) 66MB
B) 2MB
C) 50MB
D) 25MB

3. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

A) Credit card
B) Check or Wire Transfer
C) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
D) Bank transfer

4. Which of the bidding strategies will you use if you are focused on clicks?

A) Campaigns
B) CPM bidding
C) Automatic CPC bidding
D) CPA bidding

5. Wendy manages ten Google AdWords accounts for her clients. She would like to organize her billing so that she makes one payment for the clients account rather than ten individual payments, i.e., one for each client she manages. What approach should Wendy follow in this instance?

A) Google recommends that Wendy enroll in the Manager Defined Spend.
B) Google does not allow multiple accounts to be billed to one invoice.
C) Google recommends that Wendy subscribe to the Manager Order-level monthly invoice.
D) Google recommends that Wendy move her accounts into the My Client Center with her cred it card.

Solutions: