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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. I. Use a staged and gated NPD system
II. Use dedicated project members
III. Watch for triggers that indicate a succeeding activity can begin before its predecessor is complete IV. Use prototyping to set the pace

A) II, III, IV
B) I, II, III
C) I, II, IV
D) I, III, IV

2. Which of the following are recommendations for using focus groups?
I. Do one focus group for each topic and market segment
II. Avoid focus group veterans
III. If the topic is uncommon or technical, make sure the moderator has the appropriate background IV. Remember focus groups are a technique for learning how and why; not for testing hypotheses

A) II, III, IV
B) I, II, III, IV
C) I, II, III
D) I, III, IV

3. Elements of cost include all of the following except:

A) recurring costs
B) capital costs
C) variable costs
D) fixed costs

4. Secondary research should be conducted...

A) when ethnographic research cannot be conducted.
B) before primary research.
C) after primary research.
D) mainly during the late stages of a project.

5. Strategic platform and/or driving decisions, usually under the control of the new product marketing manager, include which of the following?

A) Determining how to position the product versus the competition
B) Determining what customer acceptance measures to use to define success
C) Determining what issues to track in a launch management system
D) Determining whether to outsource manufacturing

Solutions: